Not Made Of Money

A new campaign by Keycorp, a Cleveland based bank holding group, is promoting fiscal fitness through SaveDay.  You choose a SaveDay and instead of spending money on that day, say every Wednesday, for items like lunch, lattes, coffee, etc., you save the money and put it into a savings account. 

That is what Saveday is all about. We created Saveday to help people save more money and take control of their lives. One day a week, try not to spend any money. It’s just a little bit now, but over time, a little bit adds up to a lot.

What a great way to encourage saving using an incremental approach.

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