Not Made Of Money

She says:

I’ve been thinking lately about how marketing is all about appealing to people’s feelings. I found this great blog at Everybody Loves Your Money : How the marketers appeal to your emotions “Caution! Don’t Read this Unless You Want to Spend Money!”, which pretty much lays out what I was thinking too. We are constantly being bombarded by these messages, even from a very early age. No wonder so many people have problems controlling their spending. We are constantly receiving messages on how we can feel better, sexier, more popular, pretty, stronger, wealthier, and the list goes on and on. Controlling spending begins with knowing your emotional triggers.

My kids love to watch the “Veggie Tale” shows. In the show “The Toy That Saved Christmas” a company focuses their marketing campaign on the kids. The marketing campaign is slick too (just like in real life) where a lighted Christmas tree with a video screen is sent to the kids for “free”. The video screen shows a message to the kids telling them why they need this particular toy. The advertising campaign is so effective, that all the kids run back to their parents begging them for this toy. One of my favorite lines from the show goes something like this:

Kid to parent: “I need a new buzz saw Louie.”
Parent: “Why?”
Kid: “Because Billy has one.”
Parent: “Who is Billy?”
Kid: “I don’t know. But he has more toys than me.”

 

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